Project Bread connects people and communities in Massachusetts to reliable sources of food while advocating for policies that make food more accessible—so that no one goes hungry. To assist us in meeting our mission, Project Bread is seeking a Copywriter and Content Manager to join our communications and development team. 

At Project Bread, we have a deep commitment to creating positive social change and recognize that hunger and racism are inextricably linked. We work in a fast-paced environment that values learning, innovation, and diverse perspectives. Knowing its centrality to our work, Project Bread is committed to equity and inclusion. We aspire to build a diverse team, including groups that are traditionally underrepresented among our sector leadership. We strongly encourage people of all backgrounds to apply.  

Supervisor: Creative Director 

Salary Range: $65,000-$67,000

The Role: 

Are you a talented copywriter and creative marketer that wants to use their powers for good? Project Bread is seeking a lead copywriter and content creator to join our creative team. As the Copywriter and Content Manager, your focus is two fold: fundraiser and creative marketer focused on copywriting. One of your primary responsibilities is to develop and execute a supporter-centric email marketing and fundraising strategy for Project Bread. A second is to develop exceptional creative concepts and messaging to engage people who may be able to benefit from the many food access programs and services we promote, including Summer Eats, SNAP, School Meals, and our FoodSource Hotline.

As a creative copywriter and advertiser, you must be able to: 

• Brainstorm and generate creative campaign concepts alongside the creative team and write strong copy that builds on these concepts for various paid advertising campaigns.
• Create snappy headlines and copy, and clever concepts to immediately grab and hold someone’s attention and motivate them to take action.
• Deliver ideas that constantly push the creative forward and produce engaging content that connect people to food assistance and moves people to consider usage of programs.
• Have a strong understanding of how to tailor and write copy for different channels, placements, and audiences so that they can be most effective, including:
  • Digital marketing, such as social media, web, and search
  • Print, such as magazine ads, mailed postcards, posters and flyers
  • Out-of-home placements, such as transit ads and billboards 
• Provide clear direction to Graphic Designer to execute design for collateral, reports, ads, and more. 
• Craft a PowerPoint deck to sell ideas and get people excited about impact.

As a fundraiser, you must be able to

• Authentically believe in Project Bread’s mission and impact and can effectively channel this through the content you create to excite others about the impact they can have through their support.
• Write supporter-centric, emotionally compelling fundraising copy that inspires generosity and empowers action across multiple mediums, including:
  • Email campaigns
  • Direct mail 
  • Web content
  • Event promotion
• Develop, execute, and manage Project Bread’s year-round email marketing strategy and execute the direct mail strategy to reach our donors and increase giving including: fundraising, event marketing, advocacy, supporter stewardship/engagement, etc.
• Execute punchy organizational core messaging that allows staff, board members, and partners to be effective ambassadors of Project Bread.

Organizational Responsibilities: 

• Participate in planning and evaluating the annual Walk for Hunger, including working as event staff the weekend of the Walk (first weekend in May), and attending pre-Walk events as assigned. 
• Participate in organization-wide events and meetings. 
• Act to promote, sustain, and grow Project Bread’s positive, productive, and inclusive working environment. 

Qualifications: 

There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. Project Bread recognizes this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate most of the qualifications and experiences listed below. 

• Mission-driven, with 3-5 years experience at creative agency experience or non-profit in marketing experience within a copywriting role or marketing/communications specialist role. 
• Experience writing for multiple channels including advertising campaigns, social media, direct mail, email campaigns, press/media, etc.) and for multiple audiences, such as members of the press, donors, and the general public.
• Experience writing supporter-centric fundraising content with proven results.
• Exceptional writing skills and experience writing in a non-academic setting.
• Strong copy-editing and proofreading skills.
• Ability to adapt writing style to different voices, brands, and mediums, keeping content fresh. 
• Ability to conceptualize and execute a campaign.

• Creative thinker and conceptor, capable of drafting compelling copy and content.
• Work collaboratively with a team, synthesizing/simplifying complex ideas into clear and concise messages. 
• Works efficiently and effectively manages projects, even when asked to turn content around quickly in response to press/media or other time-bound opportunities.?
• A love storytelling and creating content. 

All employees are currently working a hybrid remote and in-office model and are expected to spend at least two days in the office per week. The Creative Team’s in-office schedule is currently Tuesday and Thursday but is subject to change at any time. 

For the safety and protection of Project Bread Staff & Constituents we do have a COVID-19 Vaccine Policy that requires all staff to be fully vaccinated per the CDC definition. Accommodation requests will be considered through our normal request process. 

Benefits include Blue Cross Blue Shield health and dental, flexible spending accounts, retirement plan with match after one year, life and long-term disability, contributions to commuting costs and wellness expenses, and unlimited paid time off.  

Please?apply here?by completing our application form and uploading your resume, and cover letter, in MS Word or Pdf format as well as a strong portfolio of your work that preferably exemplifies your writing for the range of responsibilities outlined for this position and highlights creative ideas that you generated and had a significant role in executing. 

Incomplete applications will not be considered. 

Organization Details