Digital and Content Marketing Specialist
High Level Job Description
The Digital and Content Marketing Specialist works with the VP of Marketing to implement and optimize digital marketing campaigns and help develop long-term digital marketing strategy. This position helps oversee SEO activation, website development, social media and email campaigns to deliver impactful lead generation and conversion rates. This position is responsible for generating monthly reports and recommendations for improvement. This position will collaborate closely with internal partners and external vendors to create and distribute content through paid and eared channels.
Inbound marketing platform and campaign development
Support website and CMS development
Help develop digital strategy
Active collaboration with stakeholders in the organization to develop a marketing and service ethos.