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  Media Engagement Specialist Job viewed 104 times.
  Job Description

Position Objective:

We are looking for a New York City-based Media Engagement Specialist to develop relationships with journalists and ensure effective two-way communication with the news media.


In this role, you should be an organized and cool-tempered professional who is passionate about journalism as well as animal rights. The successful candidate will be a highly-motivated, personable individual who is able to work with minimal supervision and develop relationships with journalists in order to build a network of opportunities to place PETA’s campaign stories in a wide range of news outlets.


We expect you to have a creative mind and excellent communication skills. If you are also confident in your networking and relationship-building abilities, we’d like to meet you.


Your goal will be to cultivate relationships with journalists through social media, in-person meetings and through the successful placement of PETA issues and campaigns in the news media.


Primary Responsibilities and Duties:

• Build and maintain a network of journalists in fields that covers all areas of PETA's campaigns and operations, including international, national, regional, and trade press

• Manage budget for Public Relations expenses

• Promote PETA's reputation in the media and be an ambassador for the organization

• Monitor media for sympathetic journalist networking opportunities

• Develop leads for story placements, find out what specific journalists are interested in and report back to media pitchers

• Engage journalists on stories they have written, offer feedback and create opportunities to insert PETA messaging into articles

• Organize PR events (e.g. open days, luncheons, media mailings)

• Address inquiries from the media and other parties

• Prepare and submit PR reports

• Attend media conferences and other events for journalist networking opportunities (ONA, IRE etc.)

• Identify opportunities to improve PETA's standing in the media and the advancement of PETA campaign issues

• Carry out any other tasks as directed by the Media Office managers



• Degree in Public Relations, Journalism, Communications or a related field

• Proven experience in a public relations role

• Demonstrated extensive working knowledge of the media industry, including print, broadcast, and online media outlets

• Thorough knowledge of animal rights issues and PETA campaigns

• Demonstrated the ability to build effective relationships and deal with a variety of people in a professional manner

• Proficient in MS Office and an extensive social media network

• Demonstrated excellent written and verbal communication skills

• Proven excellent organizational skills and attention to detail

• Proven ability to work well under pressure and meet deadlines

• Professional appearance and adherence to a healthy vegan lifestyle

• Support for PETA’s philosophy and the ability to advocate PETA’s positions professionally

• Commitment to the objectives of the organization


Please apply online:

  Metro Area New York NY
  Job Location City New York
  Job Location State New York
  Job Location Country United States
  Compensation Salary From: $0.00 To: $0.00
  Job Category Animal Welfare, Public relations
  Prefered Experience 3 year(s)
  Job Type Full time
  Job Posting Date Dec. 5, 2017

Organization Details

  Organization Name PETA
  Organizational Focus Animal Welfare
  Contact Person Human Resources
  Contact Phone none posted
  Contact Fax none posted
  Contact Email
  Web Address

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