This position is located in our New York City office, and reports to the director of communications.
The media relations manager spearheads the innovative strategy that brings PHR's voice and story to new audiences. The media relations manager creates media communications plans, responds to media inquiries, proactively reaches out to journalists, develops messaging, and writes/edits communications for multiple communications platforms, including social media. This position cultivates and maintains relationships with the media, conducts media training, and regularly updates PHR’s media contact lists. The media relations manager must be a media-savvy, team-oriented professional with solid writing, relationship building, and pitching skills.
Develop and manage national and international media relationships and lead outreach efforts to support PHR’s messaging and publications
Provide coaching and interview prep to empower PHR staff, board members, and other experts to confidently represent PHR
Integrate media relations efforts into a larger communications strategy to develop brand awareness of PHR, its staff, and other experts
Respond promptly to incoming media inquiries
Write, edit, and package persuasive and newsworthy content about PHR that can be easily repurposed by you or others into blog posts, tweets, comments, traditional press releases, opinion pieces, letters to the editor, and talking points
Take the lead on expanding PHR’s content types including video, audio, and graphic products.
Lead cross-functional efforts to identify and develop positioning for programs, partnerships, and people in order to significantly bolster the impact of PHR’s work
Maintain and utilize Meltwater media clip service to monitor daily news coverage and propose responses, releases, interviews, or other media tactics based on that coverage
Track media mentions of PHR and its experts
Write, edit, and issue press releases, media advisories, op-eds, letters to the editor, and other communications materials
Maintain and build media lists based on relevant topics and geographic areas, as well as medium-specific lists for print, digital, TV, and radio contacts
Serve as lead rapid responder on breaking news and media opportunities
Manage social media strategy (currently Facebook and Twitter accounts)
Supervise the work of communications associate on daily social media posts
Compile and submit monthly internal media reports
Other duties as assigned by the director of communications
5-7 years’ experience in media relations and communications
Genuine excitement about bringing PHR’s stories to new audiences
Excellent written and communications skills, with a demonstrated ability to develop, pitch, and secure feature coverage in top-tier media
A creative thinker who is able to navigate complexity to get to the heart of and develop a great story
Familiarity with Meltwater, Cision, or comparable media database
Demonstrated understanding of social media best practices
Demonstrated project management experience
Ability to multi-task, prioritize, and handle high-pressure situations and competing media issues
Salary & Benefits
This is a full-time position located in New York City. Salary is commensurate with experience. PHR offers comprehensive employer-paid benefits, including medical, dental, disability, and life insurance, a retirement savings plan, and generous vacation.
How to Apply
Please send a cover letter (with compensation requirements) and resume to email@example.com, including “Media Relations Manager” in the subject line.