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Fundraising Online Advertising Assistant - PETA Foundation - Oakland CA

Job Details

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Job Details

Nonprofit Job in Oakland California

 

 
Fundraising Online Advertising Assistant Job viewed 1594 times.



Job Description

Position Objectives:
• To assist the PETA Foundation's  supported organizations by providing support for their online fundraising and lead-generation advertisements, promotions, and analytic services

• To stay informed and apply new innovations to advance the goals of PETA and other international affiliates

 

Primary Responsibilities and Duties:        
• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
     o Assist in the development and coordination of strategies and goals for PETA and other supported organizations' online fundraising and lead-generating efforts
     o Create and initiate marketing plans to drive Web traffic to current and ongoing campaigns of supported organizations
     o Optimize and maintain the AdWords and Google Grant accounts for PETA Foundation and its supported organizations
     o Drive supported organizations' retargeting ad campaign strategies
     o Assist with the creation and optimization of landing pages for specific supported organization advertising campaigns
     o Coordinate Facebook ad campaigns to assist with supported organizations' fundraising initiatives
     o Oversee the tracking and analysis of Web traffic, leads generated, and donations received by supported organizations
     o Evaluate the success of supported organizations' online campaigns and make changes in strategy accordingly
     o Research new advertising opportunities and ensure that supported organizations are taking advantage of all worthwhile opportunities
• Perform any other duties assigned by the supervisor 

Qualifications:
• College degree in a related field or equivalent experience
• Minimum of two years of online advertising experience
• Minimum of two years of marketing experience
• Experience with Google Ads, Facebook advertising, and Google Analytics
• Proven understanding of complex marketing concepts and strategies
• Proven exceptional analytical, organizational, and research skills
• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
• Demonstrated excellent verbal and written communication skills
• Excellent organizational and time-management skills
• Proven excellent relationship-building and interpersonal skills
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization

Please apply online:
https://www.appone.com/MainInfoReq.asp?R_ID=878184

Metro Area
Oakland CA
Job Location City
Oakland
Job Location State
California
Job Location Zip
94610
Compensation
Hourly From: $0.00 To: $0.00
Job Category
Administration, Advertising, Development and Fundraising, Fundraising and Development, Marketing
Prefered Experience
2 year(s)
Job Type
Full time
Job Posting Date
Aug. 7, 2015

Organization Details

Organization Name
PETA Foundation
Organizational Focus
Animal Welfare
Contact Person
Human Resources
Contact Phone
none posted
Contact Fax
none posted
Contact Email
jobopenings@petaf.org
Web Address
http://www.petaf.org


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