Position Objectives:
• To assist the PETA Foundation's  supported organizations by providing support for their online fundraising and lead-generation advertisements, promotions, and analytic services

• To stay informed and apply new innovations to advance the goals of PETA and other international affiliates

Primary Responsibilities and Duties:        
• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:
     o Assist in the development and coordination of strategies and goals for PETA and other supported organizations' online fundraising and lead-generating efforts
     o Create and initiate marketing plans to drive Web traffic to current and ongoing campaigns of supported organizations
     o Optimize and maintain the AdWords and Google Grant accounts for PETA Foundation and its supported organizations
     o Drive supported organizations' retargeting ad campaign strategies
     o Assist with the creation and optimization of landing pages for specific supported organization advertising campaigns
     o Coordinate Facebook ad campaigns to assist with supported organizations' fundraising initiatives
     o Oversee the tracking and analysis of Web traffic, leads generated, and donations received by supported organizations
     o Evaluate the success of supported organizations' online campaigns and make changes in strategy accordingly
     o Research new advertising opportunities and ensure that supported organizations are taking advantage of all worthwhile opportunities
• Perform any other duties assigned by the supervisor 

Qualifications:
• College degree in a related field or equivalent experience
• Minimum of two years of online advertising experience
• Minimum of two years of marketing experience
• Experience with Google Ads, Facebook advertising, and Google Analytics
• Proven understanding of complex marketing concepts and strategies
• Proven exceptional analytical, organizational, and research skills
• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
• Demonstrated excellent verbal and written communication skills
• Excellent organizational and time-management skills
• Proven excellent relationship-building and interpersonal skills
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization

Please apply online:
https://www.appone.com/MainInfoReq.asp?R_ID=878184

Organization Details